This page is a companion to oblo’s Designing AI-based services playbook, explaining our framework and tools, which you can download here.

1. Opportunities phase:

• AI Opportunity Landscape and Functionalities cards - Video explanation
• AI Opportunity Landscape -Explanation and digital version access
• AI Functionalities Cards - Explanation and digital version access
• What AI can do? - Medium article

2. Orchestration phase:

• AI Design Grammar - Medium article
• **Guiding principles** - Medium article
• **Crafting AI-based Services: A Multi-Layered Framework for Designers** - Touchpoint Journal article

3. Outcomes phase:

• Ethical AI principles - downloadable poster for your organisation
• **Ammagamma map** - detailed case study